How did you attract/address your audience?

Sticking to most of the conventions of the genre, but adding some twists:
- All the aspects of the films that they enjoy would be in the film
- They will enjoy the twists

Having a female as the main character rather than a male:
- This attracts both male and female audiences to the film and encourages more females to watch the film

Actors that they can relate to:
- Same age
- May remind the audience of people they know, either with their characteristics or the way they look.

Themes:

- Love
- Revenge
- Passion
- Feeling trapped
- Murder

Location:
- A ‘normal’ house
- Typical location for a thriller/horror

Fears:
- Being trapped
- Being hurt by someone you love
- Being killed
- Danger in a familiar place

Enigma:
- Throughout the opening sequence you don’t know what’s going to happen next
- Don’t see the female characters face until the end.
- Highlighted by the music as it changes pace and volume - this keeps the viewer on edge
- The title - enigmatic as the audience won’t know exactly what it means